The cruelty-free beauty products are infused with ingredients like superfruits, plant extracts, vitamins, minerals and other naturally-derived ingredients. However, the ingredients that are not in tarte products are what really set tarte apart. All products are formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten.

Encore invested in Tarte to provide growth capital and liquidity for minority shareholders.  Encore partnered with founder and CEO, Maureen Kelly, to expand the brand into Ulta and other select prestige beauty retailers in North America and beyond.  Maureen retained a meaningful equity ownership.

Investment Period Highlights

• Expanded distribution into Ulta
• Increased marketing support for key customer Sephora and sales support to ensure success of Ulta launch
• Completed repositioning of full product offering as “High Performance Naturals”
• Launched new product lines with functional ingredients to complement core product offerings, such as Amazonian Clay and Maracuja Oil
• Broadened management team with several significant hires
• Implemented new systems to accommodate rapid growth
• Increased revenues nearly seven-fold during ownership period