“We’re looking to answer the needs of the conscientious consumer who is searching for natural beauty products that work,” said Sarah Eggenberger, Vice President of Product Development and Innovation for MyChelle Dermaceuticals. “By offering this unique service in Whole Foods, we are able to form a deeper relationship with our consumers and provide visual proof of the efficacy of our products. We’re so pleased to partner with Whole Foods in delivering the best service and results for the consumer.”

Since its introduction in 2011, Whole Foods and MyChelle have enjoyed increased traffic in the Whole Body department and upwards of triple digit sales increases year over year. VISIA provides a complete complexion profile with an eight-point analysis focusing on skin irregularities, wrinkles, texture, p-bacteria, pores, age spots, UV spots, and vascular areas. By using a safe, standard white light with a cross-polarized flash and UV photography, VISIA measures the skin’s surface and subsurface condition which translates into an in-depth analysis of a customers’ skin condition. To prove the results of MyChelle Dermaceuticals’ skin care recommendations, at two and four month intervals consumers are encouraged to take a follow-up image with VISIA to realize the improvements in their skin.

To date, MyChelle has implemented VISIA Complexion Analysis Systems with the support of Natural Beauty Advisors in 18 Whole Foods stores nationwide and plans to grow this program exponentially in 2012. For more information please visit MyChelle.com.

About MyChelle Dermaceuticals
At the root of MyChelle Dermaceuticals’ mission is a commitment to pure, safe and effective products with a dedication to sourcing naturally powerful, unique plant-based ingredients that deliver beautiful results that delve beyond skin deep, they’re self-deep. The #1 facial skin care brand in the natural products industry, MyChelle creates potent, nontoxic products that blend natural, dermaceutical-grade and bioactive ingredients with the most advanced, clean technology for visible results. Founded in 2000, MyChelle offers a full line of highly therapeutic cleansers, treatments, serums, mists, nourishing creams, sun protectants, and body care. MyChelle continues to balance, nourish and restore skin to empower women, one radiant face at a time. Available in natural products stores nationwide, for more information visit www.mychelle.com and become a fan on Facebook.